Why European payments platform Mollie replatformed to Framer to serve customers faster.

Mollie is a European financial services platform specializing in payments and money management for businesses of all sizes. With over 200,000 customers served across Europe, Mollie has a significant responsibility: to make payments and money management effortless for every business.

The Need for Change

To fulfill this responsibility, everything from the quality of the apps, to the product design, to the public-facing website must be frictionless, intelligent, and robust. In 2022 Mollie’s website team migrated their marketing site from an inflexible custom-built CMS to WordPress, a process which took over six months to complete. Then in 2024, they decided WordPress wasn’t the solution they were looking for after all– it still didn’t enable them to serve their internal and external customers in the seamless, robust, performant, and quick way that demonstrates their company value of creating delightful customer experiences.

The Migration Challenge

Joris Rood, the product manager at Mollie who led their website migration project from WordPress to Framer, explained that over 35 people at the company were actively working on the website on any given day, from marketers creating and updating content and campaigns, to three full-time engineering staff that spent 100% of their time on site updates and maintenance. Despite being well-resourced, the team still couldn’t settle into a groove. “[Marketers] want to create campaigns,” Rood said, “they want to create compelling stories.” The experience of putting these together on WordPress was convoluted and required a lot of effort. “Once they were finished, though, and the marketing team had uploaded their work, it still needed a product manager or engineers to review it and make sure it looked right.”

Frustrations with WordPress

Because WordPress doesn’t have true-to-life preview rendering, the marketers couldn’t tell whether their campaigns as designed would be rendered correctly and pixel-perfect once live, especially across all the different screen sizes and browsers their customers and prospects would use to peruse the site. Because of the consistent disconnect between what was designed and loaded into WordPress and what actually appeared on the website and apps, campaign planning always required significant padding on the backend for deliberate quality assurance testing across all the teams, keeping the three full-time web developers busy and the marketers frustrated.

Seeking a Better Solution

“We ended up with a system that wasn’t suited to our needs,” Rood said. Mollie needed a change — and wanted Framer to be part of it.

The Advantages of Framer

In addition to Framer’s fully responsive design layouts, robust CMS capabilities, world-class SEO functionality, and one-click localization features for all of Mollie’s regionally specific EU customers, the major value proposition that sold the Mollie team on Framer was the speed to go-live.

Immediate Impact and Efficiency

The Mollie web team saw that their beautifully designed pages and campaigns could be published with a few clicks in Framer and then just… work. They experienced fully functioning live campaigns at one click of “Publish,” without any lengthy, puzzling, cross-team QA periods, all while maintaining pixel-perfect, responsive, live versions that weren’t one bit different from what the designers and marketers had been editing and expecting in the Framer app. The published results of the live site pages were so exactly what the marketers were intending to debut, and as beautiful as the designers conceptualized, that Mollie ended up rolling off their three full-time web developers to other parts of the business. They simply were no longer required to spend so much time on fixes and maintenance. In this economy, that could be chalked up as the biggest win of the migration, but Rood also reported that the marketers have more time in their days as well; “The marketers love it. [Framer] is such a time saver for them … they used to spend four or five hours per campaign, and now? They do it in like 20 to 25 minutes.”

Enhanced Productivity and Future Prospects

Everybody got more time added to their days, from the engineers repurposed to more exciting projects than site maintenance, to the marketers skating through their content marketing and campaign building. Now the Mollie team can continue to build their financial services empire, expanding their branded experiences at the same swift pace as their business grows, without clunky legacy tech slowing down their pace of innovation.