Streamlining the Design Process

Before Framer, Dribbble’s landing pages were custom-built by engineers, making even minor updates slow and inefficient. Simple changes like text edits or color adjustments required developer involvement, causing delays and limiting agility. The team needed a solution that allowed designers and marketers to work independently while maintaining design consistency.

A More Agile Approach with Framer

Dribbble turned to Framer for its intuitive interface, built-in animation capabilities, and reusable components. Unlike Webflow, Framer required no extensive learning curve, enabling their team to quickly design, test, and launch landing pages without engineering support. Designers embraced Framer, shifting their workflow from designing in Figma and handing off to engineers to building directly in Framer, reducing the time from concept to live page.

Scaling Efficiency and Impact

With Framer, Dribbble streamlined their workflow, giving marketing and design teams full control over landing pages. Pages that once required multiple iterations between design and engineering were now published in record time. Engineers could now focus on product improvements instead of maintaining marketing pages, allowing the entire team to operate more efficiently.