Superhuman’s website was traditionally managed by engineers, making updates slow and inefficient. Their custom-built site lacked flexibility, didn’t align with marketing workflows, and created bottlenecks that hindered growth. As their team structure evolved, they needed a solution that allowed non-technical teams to take ownership of the site without slowing down.

Breaking Bottlenecks

Superhuman’s website was traditionally managed by engineers, making updates slow and inefficient. Their custom-built site lacked flexibility, didn’t align with marketing workflows, and created bottlenecks that hindered growth. As their team structure evolved, they needed a solution that allowed non-technical teams to take ownership of the site without slowing down.

A New Way to Build

To regain agility, Superhuman evaluated no-code platforms and chose Framer for its ease of use and seamless integration. Unlike other tools, Framer enabled designers and marketers to create and update pages independently, eliminating reliance on engineering. Its intuitive interface, flexible design system, and real-time collaboration tools made iteration faster and smoother.

Faster Updates, Global Reach

Within three months, Superhuman migrated their site to Framer, launching on schedule with improved SEO and conversion rates. Their marketing and design teams now manage site updates autonomously, reducing developer dependency. Reusable components have streamlined workflows, accelerating future updates. With Framer’s localization tools, Superhuman is set for global expansion, making website management more efficient than ever.