Building fast, updating faster

Speed was critical. Using Framer, Planhat turned complex ideas into live pages within days. They launched everything from immersive keynote sites to an Apple TV-style Studio page and could refine and adjust immediately after launch. Framer’s flexibility lets the team build and evolve new sections without slowing down marketing or product teams.

Everyone in the build process

Framer transformed how Planhat’s entire team works on planhat.com. Growth teams handle SEO and optimizations. HR manages careers content. Designers build and refine layouts and CMS structures. Marketing deploys new campaigns and landing pages. Product managers update feature content and changelogs. Even the CFO’s team experiments with demo pages directly in Framer. With everyone able to build and ship, the website evolves alongside the business.

As Alberto Lambert, Director of Product Marketing, put it:

“The ability to cross-reference CMS was a total gamechanger. We realized we could take our site so much further, breaking out authors, topics, impact studies, features, integrations, and connecting them into a spider’s web of content.”

Continuous experimentation

Planhat’s Framer-powered site has become a platform for continuous experimentation. The team tests new layouts, story formats, and calls to action without friction. Every insight from these launches feeds directly into updates, making the site feel like a living product—built, owned, and evolved by the team in Framer.