How template ranking works
Learn how Framer ranks templates in the Marketplace and how pricing or engagement affects visibility.
The Framer Marketplace highlights standout templates through the Popular section, which uses performance-based signals to surface what’s resonating most with users.
What determines popularity
Templates in the Popular section are ranked using engagement signals that reflect meaningful user interactions. These interactions indicate interest, usability, and the overall value a template provides.
You can browse Popular templates using time-range filters to see what’s trending over different periods. Rankings update daily, so you’re always viewing the freshest data.
How pricing changes affect ranking
To keep rankings fair, we only count engagement that occurs after the most recent pricing change — for example, when switching a template from free to paid or the other way around.
After a pricing update, a template’s ranking may shift because only new interactions contribute to its Popular score. This helps ensure fair comparison across pricing models, especially since free templates naturally receive more engagement.
No performance data is lost. We keep all historical activity, but only events after the pricing change count toward Popular ranking.
Balancing free and paid templates
Each page of the Popular section includes a balanced mix of free and paid templates. This ensures a diverse set of options for different needs, budgets, and workflows.
Promoting fairness and diversity
The ranking system is designed to promote fairness, visibility, and freshness. Time-based filters and daily updates help new creators gain traction while continuing to highlight consistently high-performing templates.
How are templates ranked in the Popular section on Framer?
Templates in the Popular section are ranked using performance-based signals that reflect engagement and how users interact with them. These include meaningful interactions that indicate both interest and usability, helping surface templates that deliver real value to others. Rankings are updated daily to ensure you’re always seeing the freshest data.
What happens to a template’s ranking if I change its pricing from free to paid or vice versa?
When a creator changes their template’s pricing, the Popular ranking only reflects activity that occurred since the most recent pricing change. This means the template’s position may change, as only engagement from that point onward will count toward its Popular ranking. This approach ensures a level playing field between free and paid templates.
How does Framer ensure a fair balance between free and paid templates in the rankings?
Framer ensures an equal distribution of free and paid templates across each page. This balance provides a wide range of options to suit different preferences and budgets, whether you’re looking for free resources or premium designs.
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