Designers own the site

Cradle’s website is core to their story. New experiments, breakthroughs, and case studies emerge constantly. Previously, making updates required engineering time and staging workflows.

With Framer, that changed. Designers now ship updates daily. They can explore new layouts and ideas without writing code. From new sections to entire pages, the team moves quickly. No staging needed.

Fast, flexible publishing

Speed matters when you’re growing fast. The team needed a way to test ideas and publish live changes without delays.

Framer made edits effortless. Designers review, tweak, and push updates directly. Hosting, redirects, SEO, and performance come built in. The result: a beautiful, performant site that evolves every week.

”Framer gives us full creative freedom. We explore, iterate, and ship. All in the browser.”

A thriving creative workflow

Cradle’s designers aren’t just updating copy. They craft motion, effects, and layout to explain a complex product clearly. Visual storytelling is key to helping scientists understand the platform.

Framer makes creative work intuitive. Built-in animations, community templates, and quick editing keep the creative flow high. Designers aren’t waiting on tools. They’re building a better site, every day.