Built to move fast

Before Framer, Mixpanel’s team worked through a traditional design-to-engineering workflow. Every site update required handoffs. This meant extended timelines and made it harder to iterate on live content. The team wanted something faster, more flexible and a tool that made collaboration and managing site content easier.

With Framer, everything happens in one place. Mixpanel’s design team designs, writes, and publishes pages themselves, using on-page editing to update content instantly. That means ideas move from concept to live without friction, and updates stay accurate as the product evolves. No handoffs or waiting. Just fast and clear iteration.

Since moving to Framer, the team has seen a major shift in how they work. Page updates are now three times faster. The design and marketing team own 90% of changes without looping in engineering. A/B tests that once took days, now go live in hours.

Alex Shepherd, Principal Designer at Mixpanel, on using Framer:

“Moving to Framer was a game changer. It’s allowed our design team to manage our design system directly without bogging engineering down with UI tweaks or animation changes. Reducing cross-team dependencies has helped us move faster and scope projects with much more flexibility.”

Design in full control

Maintaining and evolving Mixpanel’s marketing site used to require frequent support from engineering. With Framer, the design team now owns the design system completely and can implement UI and animation updates directly, without creating cross-team dependencies.

By handling complex builds within the design team, projects move from concept to launch faster. Engineering stays focused on product work, while designers can iterate, refine, and ship site updates independently.

Built to support teams at scale

For a fast-moving enterprise team, questions inevitably come up. Through Framer’s direct support in a shared Slack channel, the Framer team works closely with Mixpanel to troubleshoot edge cases, guide setup, and answer questions in real time. This hands-on support helped the team move faster with confidence as they scaled their site.