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Planhat

Planhat builds a living knowledge ecosystem

Planhat builds a living knowledge ecosystem

“Editorial has been a breakthrough, it’s created a web of content navigable by topic, type, series, and author, keeping visitors engaged for longer.”

“Editorial has been a breakthrough, it’s created a web of content navigable by topic, type, series, and author, keeping visitors engaged for longer.”

Alberto Lambert

Creative Director at Planhat

Planhat set out to build more than a blog. With Editorial, they’re creating a discoverable ecosystem of timeless knowledge. It connects ideas, people, and products into a single growth engine for the business.

Planhat set out to build more than a blog. With Editorial, they’re creating a discoverable ecosystem of timeless knowledge. It connects ideas, people, and products into a single growth engine for the business.
Planhat set out to build more than a blog. With Editorial, they’re creating a discoverable ecosystem of timeless knowledge. It connects ideas, people, and products into a single growth engine for the business.

Turning content into a hub

Editorial lets the team break content out by author, topic, type or series, then weave it back together into a connected whole. Static posts become a living system of knowledge. Prospects explore content like a map, moving naturally through articles to video features, impact studies, press releases and events.

“Editorial changed the game,” Alberto said. “It lets us connect everything to guide visitors through a meaningful content experience that materialises into increased awareness, credibility, trust and eventually—purchase intent”

From idea to publish

Speed is equally important. What once took weeks of planning and handoff now takes hours. The team even built a streaming-inspired page in less than a day, then refined it after launch. Framer makes experiments fast, so ideas never stall.

An ecosystem of voices

Editorial is owned by the entire company. Growth shapes SEO experiments. Product updates land directly in changelogs. Hiring teams post careers content. C-Suite publish thought pieces. The ecosystem grows richer as more voices join in.

Build faster, scale smarter.

Build faster, scale smarter.

Build faster, scale smarter.

Framer gives you the flexibility to grow without the hassle.

Framer gives you the flexibility to grow without the hassle.

Framer gives you the flexibility to grow without the hassle.

Planhat is a unified customer platform built to help businesses grow lifelong revenue. It brings sales, service, and success together in one system of action. Teams use Planhat to unify their customer journey, act on data in real time, and deliver outcomes at scale.

200-250

2015

Series B

50m

Results

Knowledge hub links content by topic, type, series, and contributor

Content guides visitors toward conversion and expansion

Entire team, from copy editor to C-Suite publishes directly in Framer