A method of comparing two versions of a page to determine which performs better based on user behavior and conversions. This data-driven approach removes guesswork from design decisions by letting real visitors vote with their actions. Framer's built-in A/B testing in Metrics lets you run experiments without third-party tools or complex setup.

Comprehensive tracking tools that go beyond pageviews to measure user journeys, conversion funnels, and behavioral patterns. Understanding how users actually interact with your site reveals optimization opportunities that basic analytics miss. Framer's built-in analytics include A/B testing, click tracking, and funnel analysis—all GDPR-compliant without requiring cookie consent banners.

The measurement of where and how users click on a webpage, revealing which elements attract attention and which are ignored. Click tracking data helps optimize button placement, navigation design, and content hierarchy. Framer's built-in click tracking in Metrics shows exactly where visitors engage without needing external heatmap tools.

When a visitor completes a desired action, such as signing up, making a purchase, or filling out a contact form. Conversion rate—the percentage of visitors who convert—is a key success metric for most websites. Track conversions in Framer Metrics and use A/B testing to systematically improve your conversion rates.