Title
From
framer.com
Why titles, descriptions, images, and favicons matter for SEO and AEO
Search engines and AI systems rely on clear page metadata to understand, rank, and present content correctly. Well-structured titles, descriptions, images, and favicons help your page stand out and be interpreted accurately.
Title
The title is the strongest on-page signal for both SEO and AEO. It tells search engines and AI assistants what the page is about and is often used verbatim in search results and AI-generated answers. Clear, descriptive titles improve relevance, ranking, and click-through rate.
Description
Meta descriptions don’t directly affect rankings, but they strongly influence clicks and summaries. Search engines and AI systems use them to understand context, intent, and value. A good description increases engagement and reduces misinterpretation.
Image
Preview images are used in social sharing, messaging apps, and AI-generated previews. A relevant image improves visibility, credibility, and user trust, and helps AI systems correctly associate visuals with your content.
Favicon
Favicons improve recognition and trust in browser tabs, search results, bookmarks, and AI-driven interfaces. A missing or incorrect favicon can reduce perceived quality and brand consistency.