Template Requirements
These guidelines ensure templates are high-quality, secure, and ready for customers. By submitting, you confirm your template meets all listed standards.
Expectations
What we offer creators, how the review process works, and what we ask in return.
Framer gives creators a lot: 100% of template earnings, 50% of referral revenue, and access to a fast-growing, highly visible platform. No listing fees. We actively promote great work.
To maintain quality, every template is reviewed manually. We often go back and forth with creators to refine things before publishing. The best work gets through.
If you’re rejected, read the feedback, revise, and resubmit. We’re here to help you build something successful — not just ship fast.
Originality
Templates must be original, purposeful, and distinctly yours.
Don’t reuse or lightly modify existing templates.
Create unique layouts, interactions, and flows.
Build around a clear use case or audience.
Design
Templates are polished, cohesive, and intentional.
Keep styling consistent across all pages.
Use clear, readable visual hierarchy.
Include only sharp, high-quality visuals.
Add a custom 404 page.
Maintain even and intentional spacing.
Festina
We invest in software companies with incredible user experience design.
Festina
We invest in software companies with incredible user experience design.
Apply consistent spacing.
Layout
Content is structured and responsive.
Use layout templates if your template has more than five pages.
Give each page a distinct layout and purpose.
Avoid horizontal scrolling or broken alignment.
Use stacks and auto-height for flexibility.
Text
Typography is balanced and text is easy to read.
Keep text legible and aligned with your design.
Check spelling and grammar before publishing.
Use default Framer fonts and avoid custom font files.
Use the balance property to avoid orphaned words in text.
Don’t use placeholder text like lorem ipsum.
Festina
We invest in software companies with incredible user experience design.
Title
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor…
No lorem ipsum.
Responsive
Templates must work well on all screen sizes.
Test designs across mobile, tablet, and desktop.
Avoid fixed sizes that can break responsiveness.
Make all components adjust to screen changes.
Festina
We invest in software companies with incredible user experience design.
Festina
We invest in software companies with incredible user experience design.
Lente
Festina Lente is a Latin phrase that translates to make haste slowly.
Make components responsive.
Links
Everything that looks clickable should work.
Add working mailto: and tel: links where needed.
Style interactive elements so they look clickable.
Make hover and active states visually clear.
Avoid broken, placeholder, or inactive links.
Link To
New Tab
Yes
No
Tracking
ID
Link To
support@framer.com
New Tab
Yes
No
Tracking
ID
Add correct mailto: and tel: links.
Festina
We invest in software companies with incredible user experience design.
Festina
We invest in software companies with incredible user experience design.
Limit hover effects to clickable elements only.
Contact
Festina
We invest in software companies with incredible user experience design.
Contact
Festina
We invest in software companies with incredible user experience design.
Make hover and active states visually distinct.
CMS
Use CMS intentionally and clearly.
Manage repeatable content with the CMS.
Connect fields properly to pages and components.
Avoid empty or unnecessary CMS entries.
Name collections and fields clearly.
Code
Use custom code thoughtfully.
Keep custom code clean, minimal, and easy to read.
Don’t use code to replicate basic Framer features.
Only use embeds or overrides when necessary.
Effects
Animations should support—not distract.
Make animations feel relevant and purposeful.
Avoid excessive motion or overly complex effects.
Use smooth transitions to guide attention.
Keep performance impact in mind.
Assets
Organize and optimize your assets.
Group assets into clearly named folders.
Avoid unlicensed, low-res, or placeholder visuals.
Keep external components up to date.
Remove unused or duplicate assets.
Use descriptive, human-readable file names.
Ensure all assets are high quality.
Use high-quality assets.
Tags
Metadata helps discovery.
Use semantic tags like nav ,footer , and ul.
Use heading tags h1–h6 and paragraph tags p.
Add meaningful alt text to images.
Accessibility
Make your template usable by everyone.
Set page title and description in the site settings.
Ensure sufficient color contrast for readability.
Follow standard accessibility best practices.
Use input labels for all form fields.
Festina
We invest in software companies with incredible user experience design.
Festina
We invest in software companies with incredible user experience design.
Ensure enough color contrast for readability.
Form
Form
Use input labels for form fields.
Performance
Speed and stability matters.
Optimize images and media for the web.
Avoid large, uncompressed assets.
Keep animations lightweight and efficient.
Copyright
Only include content you have the rights to use.
Don’t copy templates, designs, or published sites.
Avoid copyrighted logos, images, or brand assets.
Use only assets you’ve created or licensed.
Don’t include client work without permission.
Violations may lead to permanent removal.
Use placeholder logos without copyright.
Marketplace
Your listing should match the product.
Use preview images that reflect the product.
Tag your template in the right categories.
Write a clear, benefit-focused description.
Highlight your template’s unique features.
Don’t mislead buyers or overpromise.
Support
Set clear expectations with buyers.
Explain what support you provide.
Respond quickly to questions or issues.
Add a refund policy to your checkout page.
Keep your template updated as Framer evolves.
Remove any in-template ads before creating remix link.
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Made in Framer
Remove any in-template ads before creating a remix link.
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Double check these before heading to the Creators Dashboard to start the process.
Make sure your listing is clear and accurate.
Ensure links and interactions all work.
Check that layouts are responsive and polished.
Verify that content is original and licensed.
Confirm your template meets all requirements.
FAQ
What gets a template rejected?
Templates are usually rejected for missing core requirements — originality, layout issues, broken links, or copyright violations. Always review this list closely before submitting.
What should I do after a rejection?
Read the feedback, revisit the requirements, and review published templates for inspiration. Framer Academy is a great resource to help you improve and resubmit.
Will I be notified if my template is rejected?
Yes. We’ll let you know if your submission doesn’t meet the bar. While we aim to offer feedback, we can’t guarantee notes on every rejection — especially when many fundamentals are missing.
How do I include a refund policy with my template?
Add refund info on your checkout page (e.g. Lemon Squeezy, Stripe, Polar, or Gumroad) so buyers know what to expect.