The arrangement of visual elements on a page, establishing structure, hierarchy, and flow of information. Good layout guides the eye naturally through content while creating visual harmony. Consider reading patterns—users typically scan in F or Z patterns on text-heavy pages.

The proportional relationship between an element's width and height, expressed as a ratio like 16:9 or 4:3. Maintaining consistent aspect ratios prevents layout shifts when images load and ensures visual harmony across different screen sizes. Framer preserves aspect ratios automatically when you resize images proportionally by holding Shift while dragging. See Using images with unique aspect ratios in the CMS.

Psychology-based design rules explaining how humans perceive visual elements as unified wholes, including proximity, similarity, closure, and continuity. Applying gestalt principles creates intuitive groupings and relationships without explicit visual separators. These principles underpin effective layout and information architecture.

Interaction to Next Paint (INP) evaluates responsiveness by measuring the delay between a user interaction and the next visual update.

What is vibe design?

Vibe design is the practice of directing the look, feel, and layout of a user interface through natural language prompts and AI-assisted tools instead of manually adjusting every canvas detail.

Why it matters

It helps teams move from intent to interface faster. Instead of starting with blank frames, spacing rules, and individual style decisions, creators can describe the desired outcome, then refine the generated result through iteration.

Example

A designer might ask for a calm editorial landing page, a dense SaaS comparison section, or a playful onboarding screen. The prompt sets the direction, while follow-up edits tune hierarchy, copy, layout, and interaction details.

How it works in Framer

In Framer, vibe design works best when the prompt describes the visible goal clearly: audience, structure, density, tone, and important content. The AI can then create or revise editable canvas elements while keeping the result aligned with the site’s design system.