An interactive element that navigates users to another page, section, or resource when clicked. Links are the fundamental building blocks of web navigation and interconnected content. Style links consistently throughout your site with clear visual distinction from surrounding text.

A distinct document within a website with its own URL, content, and purpose in the site structure. Each page should have clear purpose, proper metadata, and thoughtful internal linking. Organize pages logically and limit depth to keep content discoverable.

Search Engine Optimization (SEO) is the practice of improving a site’s visibility in search results through technical quality, relevant content, and authority signals. Strong SEO combines crawlability, performance, metadata, internal linking, and useful content. Framer supports SEO with clean markup, metadata controls, and sitemap generation.

An incoming hyperlink from another website pointing to your site, considered a vote of confidence by search engines. Quality backlinks from reputable sites significantly boost SEO by signaling that your content is valuable and trustworthy. Building backlinks requires creating shareable content, guest posting, and developing relationships with relevant publications in your industry.

A hyperlink pointing to a page on a different website, opening in a new tab by convention to maintain your site's presence. External links to authoritative sources can boost SEO by demonstrating content quality. Balance outbound links with internal linking to keep visitors engaged with your content.

A hyperlink that jumps to a specific section within the same page, identified by an ID attribute on the target element. These improve navigation on long pages by letting users skip directly to relevant content. In Framer, create anchor links by adding IDs to sections and linking to them with the # symbol followed by the ID name.

The process by which search engine bots discover and read web pages by following links and analyzing content. Ensuring your site is crawlable with proper HTML structure, sitemaps, and internal linking improves search visibility. Block sensitive or duplicate pages from crawling using robots.txt directives.

A word or phrase that users search for, targeted in content and SEO strategy to attract relevant traffic. Research keywords to understand user intent and competition before creating content. Incorporate keywords naturally in titles, headings, and body text without overstuffing.

Structured data added to HTML that helps search engines understand content context and display rich snippets. Schema markup can enhance search listings with ratings, prices, event dates, and more. Implement schema for content types where rich results provide value. See How to change the site name in Framer.

Visual cues that suggest how an element can be used, such as a raised button appearing clickable or an underlined word suggesting a link. Affordances draw on learned conventions and physical metaphors to make interfaces intuitive without instructions. Strong affordances reduce learning curves and help users discover functionality naturally.

An XML Sitemap is a structured file that lists important URLs and metadata so search engines can crawl and index a website more efficiently.

Reasoning Effort is a controllable depth setting for model thinking, balancing answer quality, latency, and cost.