Text Effects
Visual enhancements applied to text including shadows, gradients, outlines, and animations. Text effects can add personality and emphasis but should maintain readability. Use effects sparingly and test at various sizes and backgrounds.
Effect
Effects
A visual modification applied to elements such as blur, shadow, glow, or blend mode that enhances appearance. Effects add depth, focus attention, and create sophisticated visual compositions. Use effects purposefully—overuse can slow performance and create visual clutter.
Insert Menu
Framer
A UI element in design tools providing quick access to add new elements like text, shapes, images, and components. Insert menus speed up design workflows by centralizing element creation. Framer’s insert menu and slash commands enable rapid element addition.
Noise
Effects
A grainy texture effect added to backgrounds or elements for visual interest and tactile quality. Subtle noise can add depth and sophistication, reducing the flatness of solid colors. Apply noise sparingly—heavy noise can look dated and affect performance.
Opacity
Design
The transparency level of an element, ranging from 0% (invisible) to 100% (fully opaque). Reduce opacity to create overlays, de-emphasize secondary content, or build layered visual effects. Animate opacity for smooth fade-in and fade-out transitions.
Style
Design
A saved set of visual properties—colors, typography, effects—that can be applied consistently across elements. Styles enable design system consistency and make global updates efficient. In Framer, text and color styles ensure brand coherence throughout your project.
Text
Typography
Written content displayed on web pages, the primary means of communicating information to visitors. Quality text content is essential for engagement, SEO, and accessibility. Structure text with headings, short paragraphs, and scannable formatting.
Text Style
Framer
A saved combination of font, size, weight, spacing, and color settings that can be applied consistently to text elements. Text styles ensure typographic consistency and make global updates efficient—change the style, update all instances. Build a systematic hierarchy with styles for headings, body, captions, and other text types.
Typography
Typography
The art and technique of arranging text for readability, legibility, and visual appeal. Good typography guides readers through content while reinforcing brand personality. Study typography fundamentals—font choice, sizing, spacing, and hierarchy—to elevate all your designs.
Scale Tool
Design
A design tool used to resize selected layers proportionally, often including typography and effects. It helps preserve visual relationships when scaling multi-element compositions.
Blend modes
Design
Framer blend modes can create richer visual treatments by letting text, shapes, images, and effects interact with the colors underneath them.