A method of comparing two versions of a page to determine which performs better based on user behavior and conversions. This data-driven approach removes guesswork from design decisions by letting real visitors vote with their actions. Framer's built-in A/B testing in Metrics lets you run experiments without third-party tools or complex setup.

A user action or system occurrence that can trigger responses, such as clicks, scrolls, form submissions, or page loads. Events drive interactivity by connecting user actions to visual feedback and functionality. Understanding events helps create responsive, engaging experiences.

Animation effects tied to scroll position, creating parallax, reveal, and other scroll-driven visual changes. Scroll transforms add interactivity and storytelling potential to long-form content. Balance visual interest with performance and accessibility considerations.

URL additions that track marketing campaign sources, enabling attribution of traffic to specific channels. UTM parameters identify which campaigns, channels, and content drive conversions. Add UTM parameters to links in emails, ads, and social posts. See Track UTM parameters and Google Ads IDs in forms.

Application Programming Interface—a set of rules that allows different software applications to communicate and share data. APIs enable integrations like pulling content from external databases, connecting to payment processors, or syncing with third-party services. Framer supports API connections through code components and code overrides for dynamic, data-driven sites.

A prominently styled button designed to attract clicks and drive users toward a conversion goal. Effective CTA buttons use contrasting colors, clear action-oriented text, and strategic placement. Test variations of your CTA—even small changes to wording or color can significantly impact click-through rates.

Logic rules that show, hide, or transform output based on whether specific conditions are met. Conditionals are useful for adapting CMS-driven content to different states or data values.

Hooks are automation points tied to lifecycle events that let teams enforce checks, trigger scripts, or modify behavior around agent actions.

Non-interactive Mode executes agent workflows in a command-driven context without live chat interactions, useful for automation and pipelines.

Fine-tuning is supervised model adaptation on curated examples so behavior aligns more closely with domain-specific tasks.

Related AI terms: DreamBooth and Subject-Driven Generation.

A Hero Image is a large, high-impact image in the top section of a page used to establish tone, communicate value, and drive attention.

DreamBooth is a personalization method that fine-tunes a model to generate consistent renderings of a chosen subject. It is a specialized form of Fine-tuning used in Subject-Driven Generation.

Subject-Driven Generation aims to keep a specific person, product, or character consistent across new generated scenes. It is often implemented with DreamBooth and guided by a Reference Image.

A step beyond code completion, agentic coding lets an AI agent take multi-step actions—reading files, running tests, fixing errors, and committing changes—with the developer reviewing at checkpoints rather than writing every instruction. Tools like Claude Code and Cursor’s Composer operate in this mode. Agentic coding accelerates complex tasks but requires clear goals, sandboxing, and human review to avoid unintended side effects.

In Framer, truncation is useful for cards, lists, and CMS-driven content where titles or descriptions may vary in length but the layout should remain aligned.

In Framer, Mobile CMS makes content updates possible away from the desktop, helping teams review, edit, and maintain collection-driven pages while on the go.

In Framer, code blocks help technical content stay readable by preserving indentation, syntax language, and visual contrast inside CMS-driven articles or reference pages.

In Framer, CMS Galleries make it easier to publish collections of images, portfolios, case studies, or visual entries while keeping layout design separate from content updates.