Descriptive text added to images that screen readers and search engines use to understand image content. Good alt text describes content and purpose, not just its appearance — “Team celebrating product launch” is better than “people in office.” Framer lets you add alt text directly in the image properties panel. See How to add Alt Tags to images.

An HTML attribute that provides accessible names for elements that lack visible text labels, helping screen readers describe interactive elements. These are essential for icon buttons, decorative links, and complex widgets where the visual context isn’t available to assistive technology. Use aria-label when there’s no visible text, and aria-labelled by to reference existing text on the page. See Improving Accessibility with ARIA Labels. See Optimizing images, icons & interactive elements.

Web Content Accessibility Guidelines—international standards defining how to make web content accessible to people with disabilities. WCAG compliance is increasingly required legally and expands your potential audience. Aim for at least WCAG 2.1 AA conformance.

An introductory screen displayed while an application loads, typically showing branding or loading progress. Splash screens set expectations and provide visual continuity during load times. Keep splash screens brief—users want to reach content quickly.

Designing and developing websites usable by people with various disabilities including visual, auditory, motor, and cognitive. Accessibility is both ethically important and often legally required. Build accessibility in from the start rather than retrofitting.

Pixels Per Inch—a measure of screen resolution indicating pixel density, with higher values producing sharper displays. Understanding PPI helps prepare appropriate image resolutions for different device types. Design at 1x and provide 2x assets for retina and high-DPI screens.