Planhat set out to build more than a blog. With Editorial, they’re creating a discoverable ecosystem of timeless knowledge. It connects ideas, people, and products into a single growth engine for the business.
Turning content into a hub
Editorial lets the team break content out by author, topic, type or series, then weave it back together into a connected whole. Static posts become a living system of knowledge. Prospects explore content like a map, moving naturally through articles to video features, impact studies, press releases and events.
“Editorial changed the game,” Alberto said. “It lets us connect everything to guide visitors through a meaningful content experience that materialises into increased awareness, credibility, trust and eventually—purchase intent”
From idea to publish
Speed is equally important. What once took weeks of planning and handoff now takes hours. The team even built a streaming-inspired page in less than a day, then refined it after launch. Framer makes experiments fast, so ideas never stall.
An ecosystem of voices
Editorial is owned by the entire company. Growth shapes SEO experiments. Product updates land directly in changelogs. Hiring teams post careers content. C-Suite publish thought pieces. The ecosystem grows richer as more voices join in.
