Analogue is an Amsterdam design agency focused on branding and digital work. Designers run each project themselves: no developers, no project managers, no handoff. They have built in Framer since the platform’s early days, shipping interactive sites for Vitra, THE1, Rekorder Studios, and their own analogue camera.
Designer-led, from day one
Analogue runs on designers who take projects from brand identity to live site. Framer keeps the work on one canvas, so the person shaping the concept also builds the final experience. The setup matches the studio: fast, visual, close to the details.
A 13-person team, mostly designers, runs each project from brand identity to published site. The designer who designs the site also builds it, and new team members contribute within a week or two. Design continues after the build starts. Because the work lives on one canvas, the team can test ideas live and push each project beyond the brief.
“Framer gives us the freedom to stay close to the work. The same designer can shape the idea, build the interaction, and keep refining until the live site feels right.”
Vitra
For furniture icon Vitra, Analogue built a campaign site where visitors voted their favorite Panton chair color into production. The campaign drew more than 300,000 visitors and peaked at 20,000 in a single day. Framer handled the traffic and kept the team out of maintenance.
Rekorder Studios
For Rekorder Studios, Analogue built a site that carries the feel of the studio itself. Moody photography and confident typography give visitors a sense of the 1,200m² Amsterdam complex before they book a session. Framer lets the team update studio and session details without slowing down the story.
THE1
THE1 in Amsterdam needed a digital presence as considered as the address. Analogue built the site around atmosphere: full-bleed imagery, cinematic transitions, and a pace that lets details unfold. With over 500 publishes since launch, the site keeps changing. Designers update it in minutes instead of waiting on development sprints.
Full control of the quality
15+
Sites built in Framer, entirely by designers
1M+
Visitors served across their Framer sites
3x
Faster - sites now ship in one month, not three
Analogue stays close to the work from start to finish. A website that once took three months through a design-to-development pipeline now ships in one. The team spends less time explaining decisions in handoff docs and more time testing, building, and refining the page in Framer.
The same standard applies to Analogue’s own site: an Awwwards-winning Framer project with more than 70 pages and updates. Across the workspace, the team ships something every day. Framer gives Analogue faster delivery, full control, and client ownership after launch.
Analogue Agency
Analogue is a 13-person Amsterdam studio, mostly made up of designers. The team creates brand systems, campaign sites, retail projects, and product storytelling for clients such as Vitra and THE1, while also running its own analogue camera business.
10-30
2020
Results
15+ Framer sites shipped by designers
1M+ visitors served across Framer sites
Sites delivered in one month instead of three
