Every year, Zapier’s brand team dreams up a new digital world for ZapConnect, its community conference. In 2025, attendees wandered through a glowing landscape. In 2026, they arrive in a full metropolis, with illustrations by Gizem Akdag. Each edition starts from scratch, with its own concept and visual language. Behind it all, Zapier’s Donna Fung works with the wider brand team and Framer Expert Adriano Reis to bring each year’s vision to life.
A collaborator, not a one-off hire
Adriano Reis built the first ZapConnect site in 2025 and returned for its second edition in 2026. While the creative direction changes completely each year, the way he and Donna work together has become a consistent part of the process.
Donna and the wider Zapier team shape the creative direction, while Adriano starts bringing it into Framer before the design is finished. Together, they refine layouts, interactions, and animations until the finished site matches the original vision, without losing the details along the way. Instead of waiting for a finished handoff, the people imagining the world are the same people bringing it to life.
That collaboration has since expanded beyond ZapConnect. Adriano has also built Zapier’s AI Transformation and Govern pages in Framer, hosted through a reverse proxy on Zapier’s own infrastructure.
Same project, not a handoff
Framer allows Donna, Adriano, and the rest of the Zapier team to work together in the same project. Changes are visible to everyone right away. No files to export or specs to write up.
“I don’t really wait for a full handoff from Donna before I start building. Once a design is in a good place, Framer lets me iterate on the layouts and animations in real time. I use branching so I can publish and review my work without blocking the rest of the Zapier team.”
Branching gives Adriano space to work through changes without getting in the way of the main project. Once a branch is ready, the team can review it and publish it to the live site, while Donna and Adriano keep refining copy, layouts, animations, and new sections right up to launch and during the event itself.
The team also adapts Framer to fit the way they already work. For ZapConnect, the team built a setup in Cursor connected to a Google Sheet. Rather than rebuilding it in the Framer CMS, they brought it into the site as a code component, preserving the workflow.
ZapConnect, reimagined every year
12k+
Attendees joined at last year’s event
7%
YoY increase in event registrations
Every year, ZapConnect returns with a completely new world, from the visual language and illustrations to the way attendees move through the experience. Behind the scenes, Donna, Adriano, and the wider Zapier team follow the same collaborative workflow, shaping each edition from the earliest concepts through launch and refining every detail until it ships exactly as imagined.
Every year, Zapier’s brand team dreams up a new digital world for ZapConnect, its community conference. In 2025, attendees wandered through a glowing landscape. In 2026, they arrive in a full metropolis, with illustrations by Gizem Akdag. Each edition starts from scratch, with its own concept and visual language. Behind it all, Zapier’s Donna Fung works with the wider brand team and Framer Expert Adriano Reis to bring each year’s vision to life.
A collaborator, not a one-off hire
Adriano Reis built the first ZapConnect site in 2025 and returned for its second edition in 2026. While the creative direction changes completely each year, the way he and Donna work together has become a consistent part of the process.
Donna and the wider Zapier team shape the creative direction, while Adriano starts bringing it into Framer before the design is finished. Together, they refine layouts, interactions, and animations until the finished site matches the original vision, without losing the details along the way. Instead of waiting for a finished handoff, the people imagining the world are the same people bringing it to life.
That collaboration has since expanded beyond ZapConnect. Adriano has also built Zapier’s AI Transformation and Govern pages in Framer, hosted through a reverse proxy on Zapier’s own infrastructure.
Same project, not a handoff
Framer allows Donna, Adriano, and the rest of the Zapier team to work together in the same project. Changes are visible to everyone right away. No files to export or specs to write up.
“I don’t really wait for a full handoff from Donna before I start building. Once a design is in a good place, Framer lets me iterate on the layouts and animations in real time. I use branching so I can publish and review my work without blocking the rest of the Zapier team.”
Branching gives Adriano space to work through changes without getting in the way of the main project. Once a branch is ready, the team can review it and publish it to the live site, while Donna and Adriano keep refining copy, layouts, animations, and new sections right up to launch and during the event itself.
The team also adapts Framer to fit the way they already work. For ZapConnect, the team built a setup in Cursor connected to a Google Sheet. Rather than rebuilding it in the Framer CMS, they brought it into the site as a code component, preserving the workflow.
ZapConnect, reimagined every year
12k+
Attendees joined at last year’s event
7%
YoY increase in event registrations
Every year, ZapConnect returns with a completely new world, from the visual language and illustrations to the way attendees move through the experience. Behind the scenes, Donna, Adriano, and the wider Zapier team follow the same collaborative workflow, shaping each edition from the earliest concepts through launch and refining every detail until it ships exactly as imagined.
Every year, Zapier’s brand team dreams up a new digital world for ZapConnect, its community conference. In 2025, attendees wandered through a glowing landscape. In 2026, they arrive in a full metropolis, with illustrations by Gizem Akdag. Each edition starts from scratch, with its own concept and visual language. Behind it all, Zapier’s Donna Fung works with the wider brand team and Framer Expert Adriano Reis to bring each year’s vision to life.
A collaborator, not a one-off hire
Adriano Reis built the first ZapConnect site in 2025 and returned for its second edition in 2026. While the creative direction changes completely each year, the way he and Donna work together has become a consistent part of the process.
Donna and the wider Zapier team shape the creative direction, while Adriano starts bringing it into Framer before the design is finished. Together, they refine layouts, interactions, and animations until the finished site matches the original vision, without losing the details along the way. Instead of waiting for a finished handoff, the people imagining the world are the same people bringing it to life.
That collaboration has since expanded beyond ZapConnect. Adriano has also built Zapier’s AI Transformation and Govern pages in Framer, hosted through a reverse proxy on Zapier’s own infrastructure.
Same project, not a handoff
Framer allows Donna, Adriano, and the rest of the Zapier team to work together in the same project. Changes are visible to everyone right away. No files to export or specs to write up.
“I don’t really wait for a full handoff from Donna before I start building. Once a design is in a good place, Framer lets me iterate on the layouts and animations in real time. I use branching so I can publish and review my work without blocking the rest of the Zapier team.”
Branching gives Adriano space to work through changes without getting in the way of the main project. Once a branch is ready, the team can review it and publish it to the live site, while Donna and Adriano keep refining copy, layouts, animations, and new sections right up to launch and during the event itself.
The team also adapts Framer to fit the way they already work. For ZapConnect, the team built a setup in Cursor connected to a Google Sheet. Rather than rebuilding it in the Framer CMS, they brought it into the site as a code component, preserving the workflow.
ZapConnect, reimagined every year
12k+
Attendees joined at last year’s event
7%
YoY increase in event registrations
Every year, ZapConnect returns with a completely new world, from the visual language and illustrations to the way attendees move through the experience. Behind the scenes, Donna, Adriano, and the wider Zapier team follow the same collaborative workflow, shaping each edition from the earliest concepts through launch and refining every detail until it ships exactly as imagined.
Build faster, scale smarter
Framer gives you the flexibility to grow without the hassle.
Build faster, scale smarter
Framer gives you the flexibility to grow without the hassle.
Zapier
Zapier is workflow automation software connecting more than 9,000 apps, letting businesses automate work and build custom workflows without engineering support. Founded in Columbia, Missouri in 2011, the company has grown into a team of 800+ people across 40+ countries, serving businesses of every size. Framer also powers several of Zapier’s other high-traffic marketing pages.
500-1000
2011
Results
12k+ attendees at last year’s event
7% year-over-year increase in registrations
Immersive worlds built with creative precision
