Koen & Jorn: Framer Reloaded — First of Kind

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In this First of Kind conversation, Koen Bok and Jorn van Dijk reflect on how Framer evolved from a prototyping tool into a full website platform. They share what drove the pivot and how that shift changed ownership for design and marketing teams.

This episode looks at product decisions under pressure and why Framer focused on helping teams ship faster without sacrificing quality. It also explores their practical take on AI: useful for speeding up repetitive setup work, but not a replacement for creative control. The original conversation is part of the First of Kind series.

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Framer UI showing Pages, Layers and Assets panels titles
Framer UI showing Pages, Layers and Assets panels titles