Kerning
The adjustment of space between individual letter pairs to achieve visually balanced text, particularly important in headlines and logos. Poor kerning creates awkward gaps or collisions that undermine professional appearance. Pay special attention to problematic pairs like AV, To, and We where mechanical spacing looks wrong.
Letter Spacing
Typography
The uniform adjustment of space between all characters in a word or block of text, also called tracking. Increased letter spacing can improve readability for uppercase text and small sizes. Avoid negative letter spacing in body text as it impairs readability.