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How to setup redirects to maintain SEO ranking

Framer allows you to set up redirects to route traffic from an old URL to a new one. Redirects are essential when migrating your website to Framer, as they improve user experience and help visitors find the content they need.

What is a Redirect?

Redirects permanently route traffic from one URL to another. Common use cases include:

Reorganizing the URL structure.
Replacing pages with new designs or layouts.
Securing alternative paths for potential typos.

When a redirect is created, visitors to the old URL are automatically redirected to the new URL. This is especially valuable for maintaining search engine ranking while updating page URLs.

Create a Redirect

A user interface displaying a list of URL redirects. Each row includes a source URL and its corresponding destination URL.

Navigate to Site Settings → Redirects.

Enter the old URL and designate the new URL.
Reorder rules by dragging and dropping to set priority.
Edit or delete redirects using the … menu.
Publish or update your site to apply changes.

For more guidance, watch the redirects video in the academy.

Note: If you change a sub-path from the canvas or CMS, it won’t automatically update in your redirect settings. Update the old URL manually or create a new redirect to account for the changes.

Redirect an Entire Folder

Redirect entire folders with wildcards to match multiple URLs. Framer supports the following wildcards:

Wildcard matching

Use * to match any path segment.

Example: /blog/* matches /blog/hello-world and /blog/2022/07/18/hello-world.
Example: /blog/*/post/* matches /blog/2022/post/hello-world and /blog/2022/learning-framer/posts/07/18/hello-world.

Capture groups

Use :1, :2, etc., in the new URL to reference matched groups in the old URL.

Example:
- Old URL: /blog/*/post/*
- New URL: /article/:1/entry/:2.
- Redirects /blog/my-blog/post/getting-started to /article/my-blog/entry/getting-started

Slug matching

Use :slug to match specific segments between slashes.

Example: /blog/:year/:month/:day matches /blog/2022/07/18, but not /blog/hello-world or /blog/2022/07/18/category/hello-world.
Example:
- Old URL: /blog/:year/:month/:day
- New URL: /article/:year-:month-:day
- Redirects /blog/2022/07/18 to /article/2022-07-18.

Limitations

You can only redirect sub-paths within your current domain.
To redirect an entire domain (e.g., www.abc.com → www.xyz.com), use your hosting provider for the old domain to set up domain-level redirects. Once complete, connect the new domain in Framer and handle sub-path redirects as needed.

Still experiencing the issue after following the steps above? Get in touch with us via our contact page for more help.

What is a Redirect?

Redirects permanently route traffic from one URL to another. Common use cases include:

Reorganizing the URL structure.
Replacing pages with new designs or layouts.
Securing alternative paths for potential typos.

When a redirect is created, visitors to the old URL are automatically redirected to the new URL. This is especially valuable for maintaining search engine ranking while updating page URLs.

Create a Redirect

Navigate to Site Settings → Redirects.

Enter the old URL and designate the new URL.
Reorder rules by dragging and dropping to set priority.
Edit or delete redirects using the … menu.
Publish or update your site to apply changes.

For more guidance, watch the redirects video in the academy.

Note: If you change a sub-path from the canvas or CMS, it won’t automatically update in your redirect settings. Update the old URL manually or create a new redirect to account for the changes.

Redirect an Entire Folder

Redirect entire folders with wildcards to match multiple URLs. Framer supports the following wildcards:

Wildcard matching

Use * to match any path segment.

Example: /blog/* matches /blog/hello-world and /blog/2022/07/18/hello-world.
Example: /blog/*/post/* matches /blog/2022/post/hello-world and /blog/2022/learning-framer/posts/07/18/hello-world.

Capture groups

Use :1, :2, etc., in the new URL to reference matched groups in the old URL.

Example:
- Old URL: /blog/*/post/*
- New URL: /article/:1/entry/:2.
- Redirects /blog/my-blog/post/getting-started to /article/my-blog/entry/getting-started

Slug matching

Use :slug to match specific segments between slashes.

Example: /blog/:year/:month/:day matches /blog/2022/07/18, but not /blog/hello-world or /blog/2022/07/18/category/hello-world.
Example:
- Old URL: /blog/:year/:month/:day
- New URL: /article/:year-:month-:day
- Redirects /blog/2022/07/18 to /article/2022-07-18.

Limitations

You can only redirect sub-paths within your current domain.
To redirect an entire domain (e.g., www.abc.com → www.xyz.com), use your hosting provider for the old domain to set up domain-level redirects. Once complete, connect the new domain in Framer and handle sub-path redirects as needed.

Still experiencing the issue after following the steps above? Get in touch with us via our contact page for more help.

FAQ

How do I set up a redirect in Framer to route traffic from an old URL to a new one?

Navigate to Site Settings → Redirects. Enter the old URL and designate the new URL. You can reorder rules by dragging and dropping to set priority, and edit or delete redirects using the … menu. Publish or update your site to apply changes.

Can I redirect an entire folder or multiple URLs at once in Framer?

Yes, you can redirect entire folders with wildcards to match multiple URLs. Use * to match any path segment. For example, /blog/* matches /blog/hello-world and /blog/2022/07/18/hello-world. You can also use capture groups like :1, :2 in the new URL to reference matched groups in the old URL.

Are there any limitations to setting up redirects in Framer?

You can only redirect sub-paths within your current domain. To redirect an entire domain (e.g., www.abc.com to www.xyz.com), use your hosting provider for the old domain to set up domain-level redirects. Once complete, connect the new domain in Framer and handle sub-path redirects as needed.

Updated

June 15, 2026

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