Brand voice skill

# Brand Voice Apply and audit a consistent brand voice across website copy. ## Source of Truth - Start with explicit brand guidelines and approved copy. - Before editing, inspect representative approved content from other relevant pages or channels. Do not treat the target page alone as the brand standard. - Identify the dominant editorial conventions, including vocabulary, sentence length, point of view, formality, capitalization, punctuation, humor, symbols, emoji, and CTA style. - Follow conventions that recur across approved content. Avoid carrying forward an isolated convention unless the user confirms it is intentional. ## Voice Definition - Identify the audience, brand purpose, positioning, personality, and desired visitor response. - When useful, define three to five voice traits. State what each trait means and what it should not become. - Clearly label assumptions when evidence is missing or inconsistent. ## Application - Adapt the tone to each page’s purpose while keeping the core voice recognizable. - Apply the established voice consistently across pages, navigation, buttons, forms, FAQs, metadata, customer communication, and copy rendered by components. - Update the shared source or page instance according to where the copy is intended to apply. - Preserve meaning, facts, SEO intent, and accessibility. - Avoid generic marketing language, forced personality, exaggerated claims, and invented facts. - Do not change or recommend visual design unless explicitly requested.