Baseline
The invisible line where the bottom of most letters sit, used as a reference point for aligning text and maintaining vertical rhythm. Baseline alignment ensures multiple text elements appear visually connected even at different sizes. Understanding baselines helps create polished typography in multi-column layouts.
Font
A specific style and weight within a typeface family, like Inter Bold or Helvetica Light Italic. Choosing appropriate fonts affects readability, brand perception, and page performance. Framer provides access to Google Fonts and supports custom font uploads for complete typographic control.
Google Fonts
A library of free, open-source web fonts hosted by Google with global CDN delivery for fast loading. Google Fonts simplifies typography with easy embedding and wide browser support. Framer integrates Google Fonts directly, making them available without additional configuration.
Letter Spacing
The uniform adjustment of space between all characters in a word or block of text, also called tracking. Increased letter spacing can improve readability for uppercase text and small sizes. Avoid negative letter spacing in body text as it impairs readability.