A user action or system occurrence that can trigger responses, such as clicks, scrolls, form submissions, or page loads. Events drive interactivity by connecting user actions to visual feedback and functionality. Understanding events helps create responsive, engaging experiences.

Framer’s built-in product analytics, now referred to as Framer Analytics, for tracking traffic, user behavior, and conversions without third-party setup. It integrates directly with Framer sites and dashboards, reducing implementation overhead. Review current features in Framer docs as analytics capabilities continue to evolve.

A visualization of sequential conversion steps showing how many users progress through each stage toward a goal. Funnel analysis reveals where users drop off, highlighting optimization opportunities. Track funnels in Framer Metrics to measure and improve conversion paths.

A unique identifier for connecting analytics services to your website, like Google Analytics' G-XXXXX format. Measurement IDs enable tracking scripts to send data to the correct analytics account. Add measurement IDs in Framer's integrations section for third-party analytics. See Setting up Google Analytics.

A group of user interactions with a website occurring within a time frame, typically resetting after 30 minutes of inactivity. Sessions provide context for analyzing user behavior patterns and conversion paths. Track session-based metrics to understand how users engage over visits.

A URL endpoint that receives automated HTTP callbacks when a specific event occurs. Webhooks are commonly used to send form submissions or CMS events to external tools in real time.

Meta’s tracking script used to measure site actions, build custom audiences, and optimize ad campaigns. It is typically installed on pages and configured to send conversion and event data.