Visual Hierarchy

The arrangement of elements to show their order of importance through size, color, contrast, and position. Strong hierarchy guides users through content in the intended order and highlights key actions. Squint at your design—hierarchy issues become obvious when details blur.

Related terms

Related terms

Background

The visual layer behind an element's content, which can include solid colors, gradients, images, videos, or combinations of these. Backgrounds establish visual hierarchy and mood while providing contrast for readable text. Framer supports multiple background layers, allowing you to combine images with color overlays and blend modes for sophisticated effects.

Border Radius

The CSS property that rounds the corners of an element, measured in pixels or percentages. Border radius transforms harsh rectangles into friendlier, more organic shapes—from subtle rounding to perfect circles. Framer provides individual corner controls for asymmetric rounding and variables to maintain consistent corner radii across your design system.

Component

A reusable design element that maintains consistency across your project, from simple buttons to complex navigation systems. Components create a single source of truth—update the main component and all instances reflect the change. In Framer, components can have variants, responsive states, and interactive behaviors.

Fill

The color, gradient, or image that fills the interior of a shape or element. Multiple fills can be layered with different blend modes for complex visual effects. Framer's fill controls support solid colors, gradients, and images with positioning, scaling, and opacity options.