Organic Traffic
Website visitors arriving through unpaid search engine results rather than advertising or direct navigation. Organic traffic indicates SEO success and sustainable audience growth without ongoing ad spend. Build organic traffic through quality content, technical SEO, and earning backlinks.
Bounce Rate
Analytics
The percentage of visitors who leave your site after viewing only one page, without any further interaction. A high bounce rate may indicate irrelevant traffic, poor user experience, or content that doesn't match visitor expectations. Analyze bounce rates alongside other metrics—a blog post with high bounce rate might still be successful if users find their answer.
Google Analytics
Analytics
Google's web analytics service tracking website traffic, user behavior, and conversion data. Google Analytics provides detailed insights but requires cookie consent in many jurisdictions. Framer's built-in analytics offer privacy-friendly tracking without external dependencies. See Tracking visitors with Framer’s built-in analytics.
Production Domain
Publishing
A Production Domain is the primary public hostname connected to a live site deployment for real user traffic.
Masonry layouts
Layout
A masonry layout in Framer is useful for galleries, inspiration feeds, templates, and cards where uneven content should feel organic rather than forced into equal rows.